The Short Report – Readable and Awarded

In 2015 Karin Huber supported the Corporate Responsibility Team of MAM Baby Products with advisory in the preparation of their second sustainability report. The result was the „Best Sustainability Report of Austrian Small and Medium Enterprises 2015“ – awarded by the Austrian Chamber of Public Accountants.

Due to the strategic stakeholder analysis, parents had been defined as the most important dialogue partner, followed closely by the MAM trading partners. As both stakeholder groups show great interest in MAM’s sustainability activities, CR Director Sabine Beer decided to outsource storytelling and creative design, for the sake of readability, to professional corporate publishing – while at the same time Karin Huber was assigned as a reporting expert to provide supervision on methodology and content, to comply with all requirements for GRI reporting standard G4. The cooperation of CSR and magazine experts proved to be fruitful and resulted in a stakeholder-compliant sustainability report, telling stories and arousing emotions – but still providing numbers, facts and figures to prove sustainability activities to CSR experts.